Some apps are generous in this regard, offering thousands of free sends per month, while others include low caps that mean your "free" platform isn't free for very long. We kept this in mind while testing. Email templates and customization. You shouldn't have to start your email marketing operation from scratch. The best free options come with at least a few fully-designed and professional templates to get your campaigns started.
Audience segmentation. Success with email relies on being able to deliver the right emails to the right people at the right time. For growing businesses, that means you need capable audience segmentation features with any email marketing app you choose. From transactional emails to triggered campaigns and more, a growing business needs to be able to automate email marketing as your efforts scale.
Speaking of, the best free email app can grow with your business—from free to paid when necessary, adding more features and higher limits as you go. Full email marketing features. There are plenty of capable apps designed for one particular type of email like newsletters, for example , but for our purposes here, we focused on full-featured apps you can use across your email marketing operation. With those criteria in mind, here are the best free email marketing apps.
One of the most popular email marketing apps thanks to its friendly branding, Mailchimp is a great place to start your email marketing program if you're planning to scale it quickly. An approachable editor that includes helpful tips and best practices along the way makes Mailchimp an accessible option for both new and experienced email marketers.
For example, when setting up a subject line, a sidebar reminds you about recommended character length, emoji use in subject lines, and more. Once you're ready to move beyond what the free plan offers, Mailchimp makes scaling accessible with three different paid tiers.
Plus, Mailchimp can handle email programs of any size: if you can afford to let it grow with you, you'll never have to switch to another app. Mailchimp integrates with Zapier , allowing you to do things like automatically subscribe new form responders, leads, or spreadsheet entries to a Mailchimp list. Mailchimp pricing: Free for up to 2, contacts and 10, sends per month.
If you choose Mailchimp, here are 6 ways to automate your email marketing with Mailchimp. And if you love Mailchimp but just need a super simple, bare-bones option for email newsletters, the brand also offers TinyLetter. HubSpot has everything you need under one roof.
The email marketing features are well-rounded and offer a lot for free: up to 2, emails per month, over lists, and reporting. When you're ready to scale, you can add additional HubSpot tools for CRM, full marketing automation, customer service, sales, and more. The email tool throws you into the editor as soon as signup is finished, so you can get moving quickly. For those new to HubSpot or email marketing more broadly, the next stop is the user guide, detailing everything you need to know to build beautiful, effective campaigns in HubSpot.
Included in your lists are static and 5 "active" lists, which include super quick options to segment, say, hard-bouncers or recipients who open but don't click. Plus, HubSpot integrates with Zapier , so you can do things like automatically create and update HubSpot contacts from new form entries and copy new leads from your ads into HubSpot.
HubSpot pricing: Free for up to 2, emails per month, static contact lists, and 5 "active" contact lists. Take a look at 5 ways to automate business operations in HubSpot to make the most of your email marketing. MailerLite doesn't offer pre-made templates on its free plan, but the dynamic, pre-designed content blocks more than make up for the lack of templates. With blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more, MailerLite helps experienced email marketers make quick work of building new campaigns and custom templates.
Your emails can include more than just text and images, too. This makes it the perfect solution for a small agency or entrepreneur representing other brands. It also integrates with third-party apps like MailOptin, WordPress and Zapier so you can seamlessly exchange customer data between different tools. Most of these free email marketing tools come with robust features even without the need to upgrade to a paid plan.
Small businesses and marketers should be able to make the most of them while saving time and money. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Send us an email. Send us an email Who are you trying to contact? Sales Support Other. Sender Sender is one of the best free email marketing tools in the market with features to ensure deliverability. Sendinblue Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation.
Omnisend Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. SendPulse SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. MailerLite Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market.
Mailjet Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Moosend Moosend is an excellent email marketing tool that lets you automate repetitive tasks and saves you time. Bottom line Most of these free email marketing tools come with robust features even without the need to upgrade to a paid plan. Resources for you. With their mobile app, you can manage your email marketing on-the-go and access pre-built reports that are easy to understand and display your data in a meaningful way.
ActiveCampaign is a highly robust software for businesses who want total control over their email marketing. With ActiveCampaign, you can dig deep into your email marketing through tools to help your customer relationship management. ActiveCampaign gives you the ability to send highly personalized emails through segmentation and dynamic content. The learning curve is steep for ActiveCampaign and the interface can be challenging for new email marketers to grasp.
However, ActiveCampaign will offer free one-on-one training if you have the time and need assistance getting started. ActiveCampaign currently has four plans you can choose from. GetResponse is an all-in-one marketing software geared towards creators who frequently use sales funnels and want software with webinar capability.
For creators who want the ability to quickly create sales funnels with webinars and landing pages, GetResponse is a newsletter tool with the capability to do just that. Everything you need to build out quick funnels is available to you. Course creators, in particular, will benefit from the ability to create webinars and sales funnels.
Webinars are also capped at attendees on the plus plan and have a strict limit of attendees on their max plan. You can try GetResponse free for 30 days. Constant Contact is another reliable newsletter tool developed with ecommerce creators in mind.
With your Constant Contact account, you can create an ecommerce store to sell your products without a separate website. Each ecommerce store is mobile-friendly and includes a secure checkout. Through Constant Contact, you can create ads for Facebook and Instagram, manage lookalike audiences, and track your ad campaigns.
You can also schedule social media content on your Facebook, Instagram, Twitter, and LinkedIn accounts. Many people appreciate the ability to manage their email list, ecommerce store, social media marketing, and ad campaigns in one centralized location. If you already use a social media scheduler, run Facebook ads, or have an ecommerce store, you may not find full value with the features Constant Contact offers. Constant Contact offers a day free trial. Benchmark is an email marketing tool created with small business owners in mind who want to dive deep into their analytics to make data-driven decisions.
For information-driven creators, Benchmark offers a variety of tools to gather and interpret data. Benchmark works with over 1, different apps so there is a good chance you can integrate the tools you currently use with Benchmark.
If you currently have an email list of subscribers, you can only send two email newsletters per month before you near your limit.
Sendinblue is an all-in-one newsletter tool where you can manage emails, SMS text messages, and chat directly with your customers right on your website. Sendinblue gives users the ability to connect with customers across various platforms, including email, SMS, and website chats.
For creators who need one place to manage different communication platforms, Sendinblue offers that ability. While Sendinblue is a free newsletter software, you can only send emails per day or 9, per month.
Campaign Monitor is one of the best email newsletter software tools for NPOs and publishers who want all core email marketing features and insights to deliver beautiful newsletters. The software has a straightforward interface, a variety of email templates, and an easy-to-use email editor to get started with newsletter creation.
The service also offers newsletter automation features that allow you to create drip campaign emails. Apart from newsletter automation features, Campaign Monitor also offers sign-up forms and a landing page builder to increase your lead generation efforts.
Overall, Campaign Monitor is a great email newsletter option to send bulk emails. Nevertheless, if you want advanced styling and HTML functionality, Campaign Monitor may not be the best newsletter software for the job. Campaign Monitor may have a free plan, but it is purely for testing purposes as it allows you to send emails to only five contacts.
Despite its look, the builder allows you to insert image carousels in your e-newsletters or collect feedback through them. Overall, AWeber is a more traditional email newsletter service suitable for beginners and smaller businesses with simpler needs. AWeber has a free plan for a limited number of email subscribers and emails per month.
GetResponse is among the oldest email newsletter software tools in the market. GetResponse is a great newsletter option due to its easy-to-use email editor and its variety of functionalities. Furthermore, the tool offers a flexible email automation builder to create automated workflows in a breeze.
Overall, the software offers a lot of flexibility and optimization options. Nevertheless, it has a lower deliverability score compared to the other tools on our list. When it comes to more advanced email creation capabilities, MailJet is the best email newsletter software for the job.
Not only does the software have a flexible email editor, but it also lets you collaborate on emails with other team members.
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